The Adopting of Markov Analysis to Forecast the Operations Competitive Advantages of Mobile Phone Service Providers: The Case of Jordan

Yazan Khalid Abed-Allah Migdadi
Yarmouk University, Irbid Jordan

The aim of this paper is to adopt the Markov analysis to forecast the operations competitive advantages of mobile phone service providers in Jordan. Three service providers were investigated. The secondary data of each service provider over the period (2005-2010) was used for the purpose of study. The Markov analysis was used to develop the series of forecasted competitive position index for each service provider, and then regression analysis was used to forecast the changes in operations competitive positions. The result showed that; the competitive position leader service provider which is Zain will be improved in term of network coverage, cost of calls services and network accessibility. But the follower (Orange) competitive position will be improved in term of cost of calls services, number of basic and entertainment services. The laggard (Umniah) competitive position will be deteriorated over time. This is the first study which adopts Markov analysis to forecast the operations competitive position. The managers of the corporations in Jordan have a clear insight about their future competitive position. The leader and follower can sustain their position, but the laggard should make further development in order to avoid the deterioration of its position. The scholar can benefit from the methodology of this paper to adopt Markov analysis to forecast the operations competitive position.

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