Proceedings of the 9^th International Conference on Operations and Supply Chain Management, Vietnam, 2019

Yu Han
Warwick Manufacturing Group, University of Warwick

Vikas Kumar
University of the West of England

Ngan Tuyet Trurong
RMIT Vietnam

Nhu Y Ngoc Hoang
University of Economis of Ho Chi Minh City

Culture of Quality (COQ) is regarded as an important component of TQM however this is a relatively new theme, compared to other concepts in the quality management domain. However, literature resources on this topic are relatively scarce and there is a lack of empirical validation of the COQ framework. This study therefore aims to investigate the dimensions of the COQ and the role it plays in an organization to improve its performance. A set of hypotheses are proposed and empirically tested based on the 120 survey responses from mostly from Asian region. Findings show that COQ dimensions; leadership emphasis, message credibility, peer involvement and employee ownership encourage better employee performance. The study addresses an important research gap by empirically investigating the COQ dimensions and suggesting that from an employee perspective, organizational performance can be accelerated through quality culture management.

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