Inter-functional Coordination to Co-create Value Within Integrated Value Chains for Competitive Supply Chain

Umer Mukhtar
University of Management and Technology, Pakistan

Tashfeen Mahmood Azhar
University of Management and Technology, Pakistan

This paper aims to develop a conceptual model that can assist managers in the development of competitive value chain using value co-creation and integration to make the whole supply chain competitive. The model is based on theoretical and conceptual underpinnings of value co-creation, network theory, value chain, and customer value theory. The model focuses on the idea that integrated value chains with high value co-creation abilities within them would make the whole supply chain competitive. That means that if the individual firms along the supply chain work on improving their value co-creation abilities, and they are well-integrated, it will increase the whole supply chain competitiveness. It is a conceptual model that needs to be operationalized and empirically tested in the future. The model suggests high value co-creation abilities in the individual value chains with a well-integrated supply chain as a basis for supply chain competitiveness. The model includes several theoretical and conceptual views related to value co-creation. However, it may be possible to add some additional perspectives in the future research.

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This paper has been downloaded 57 times since published. The persistent DOI of this paper is DOI:10.31387/oscm0400249.