Proceedings of the 9th International Conference on Operations and Supply Chain Management, Vietnam, 2019

ISBN: 9786027060470


Business Supply Chain Strategy of Flying Above the Dessert: A Case Study of Emirates Airlines

Niyazudeen Kamarudeen
University of Wollongong in Dubai

Balan Sundarakani
University of Wollongong in Dubai

Emirates Airlines has been a dominant player in the Middle-East aviation industry earning enormous profits over a decade. However, the profit margin for the year 2017 has plunged lowest in the last 5 years of its service. This research investigates the rationale behind business and supply chain strategy of the organization by applying different tools during this challenging times and proposes recovery strategy from the recent financial scuffle. A case study methodology is adopted to investigate the Business and the Supply Chain Strategy of Emirates Airlines, with the research highlighting the Distinctive Capabilities of Emirates Airlines along with the Supply Chain Risks that prevails the organizations in the Aviation Industry. The findings of the research imparts the intelligence on the Business and Supply Chain Managers to optimize the internal resources & capabilities of the organization that can be imperative in creating distinctive competitive advantage and higher profit margins. Moreover, this research of investigating Emirates growth strategy internationally seems to bring value to other similar airline industry and will be of great value from managerial level to D-level executives for strategic planning process. The case study is limited to Emirates Airlines. However, the procurement risks associated with the purchase of Fuel in the aviation industry can be investigated further.

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@InProceedings{Kamarudeen2019_OSCMConference_182,
    author = {Kamarudeen, Niyazudeen and Sundarakani, Balan},
    title = {Business Supply Chain Strategy of Flying Above the Dessert: A Case Study of Emirates Airlines},
    booktitle = {Proceedings of the 9th International Conference on Operations and Supply Chain Management, Vietnam, 2019},
    year = {2019},
    doi = {NaN}
}

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