@article{Fongsatitkul2021,
author = {Fongsatitkul, Thanyatorn and Kainuma, Yasutaka},
title = {Integrating a Voice of Customer to Create the Customer Needs Quality Function Deployment (CN-QFD) for a Sustainable New Product Development},
journal = {Operations and Supply Chain Management: An International Journal},
volume = {14},
number = {4},
pages = {520--535},
year = {2021},
publisher = {OSCM Forum},
doi = {http://doi.org/10.31387/oscm0470321}
}